The Pier

Apache Pier is the East Coast's Longest Wooden Pier for Fishing, Fun, & Entertainment!

The Apache Pier, proudly standing as the East Coast’s Longest Wooden Pier, is a cherished gem nestled within the picturesque surroundings of Apache Family Campground & Pier in Myrtle Beach, South Carolina. This iconic structure is more than just a pier – it’s a beloved symbol of coastal tradition and a testament to the enduring allure of beachside leisure.

Stretching majestically into the Atlantic Ocean, Apache Pier extends for an impressive 1,206 feet, offering visitors an unparalleled opportunity to immerse themselves in the natural beauty and captivating marine wonders of the East Coast. As you step onto the weathered wooden planks of the pier, you’ll immediately feel the salty breeze in your hair and hear the soothing sound of ocean waves crashing below.

Apache Pier is not just a place for anglers seeking their next big catch, though it certainly caters to the fishing enthusiast. It’s a multifaceted destination that appeals to Grand Strand locals and visitors of all ages!

Pier Fishing

Anglers of all skill levels flock to Apache Pier, drawn by the prospect of reeling in a wide variety of fish. From the pier, one can catch a variety of fish species such as flounder, black sea bass, snapper, grouper, and more. Bring your own fishing gear or rent a rod from us!

Bait & Tackle Shop

Whether you're fishing or just taking a relaxing stroll on the pier, our store has everything you need for a fun day. From live bait & fishing gear to refreshments & snacks, we've got you covered. The friendly staff is always happy to help with your visit and fishing experience.

Live Music on the Pier

Dance the night away overlooking the ocean with nightly live musical entertainment during the Summer! From beach hits and pop tunes to rock-n-roll, country, and karaoke—our family-friendly entertainment guarantees to get the crowd dancing and singing along.

Enjoy fresh seafood and other options like burgers, sandwiches, and salads. Sip on signature cocktails, locally brewed beer, and wine while taking in the ocean view from the patio. Come by for delicious and affordable seafood in a relaxed and charming atmosphere.

Apache Pier Arcade

The arcade is the perfect place for gamers and thrill-seekers alike. Located on the pier next to the Bait & Tackle Shop, visitors can enjoy the salty ocean air while enjoying a variety of video games inside our climate-controlled gameroom – a truly a fun & entertaining destination.

Worship on the Pier

Join us on the pier every Sunday from 9–10AM during the warmer months for a non-denominational worship service. Come and experience a welcoming, friendly and inclusive community committed to spreading love, positivity and genuine connections.

Scenic Strolls

For those seeking a leisurely walk, the pier provides a stunning vantage point to take in the breathtaking views of the Atlantic Ocean. As you stroll along its length, you may spot playful dolphins, pelicans in graceful flight, and even the occasional sea turtle swimming by.

Handicap Accessible

The Apache Pier is handicap accessible, making it easy for people with disabilities to enjoy all that the pier has to offer. The pier has wheelchair ramps, handrails, and accessible restrooms within the Bait & Tackle Shop.

Pier Admission

Adults and Children over 6


• Children under 15 must be accompanied by an adult

Campground Guests and Children under 6


• Admission ticket must be presented at entrance.

Cover Charge During Live Entertainment


• All Ages welcome.
• Must be 21+ to consume alcohol on the Pier.
• Check our Activities Calendar for a schedule of events.

Pier Fishing

Adults and Children over 10


Children 6-10


Children under 6


• No charge for sharing adult rods.

Fishing Rod Rental Rate


• Deposit of $35 for each rod or a valid driver's license.
• Deposit is returned when rod(s) are returned.
• All rental rods are due back 1 hour before closing time.


Frequently Asked Questions

What are the General Rules of the Pier?

No Littering • No Bare Feet (Shoes Required) • No Running • No Jumping or Diving from Pier • No Sitting on any Railing • No Bikes / Skateboards / Rollerblades • No Animals • No Drones • No Shark Fishing • No Chumming • No Profanity • No Firearms or Weapons • No Lasers • No Fishing at any time without a Pier Fishing Pass • No Alcohol (We reserve the right to check coolers) • No Intoxicated Individuals (Anyone not abiding by this rule will be escorted from the Pier by the Horry County Police.)

Do I need a Fishing License to fish on the Pier?

No, you do not need a fishing license to fish on Apache Pier. The pier falls under the jurisdiction of the State Department of Fish and Wildlife, which means that a fishing license is not required.

Do I need a Fishing License to fish on the Beach?

Yes, anyone surf fishing must obtain a valid South Carolina issued Surf Fishing License in accordance with South Carolina State Law. »Click here to purchase

Can you Shark Fish on Apache Pier?

Shark fishing from the Apache Pier and any pier, beach, and shore is prohibited. At the time of recognition, fishermen must release sharks and any other dangerous marine animals.

How many fishing rods can I bring with me to fish?

You can bring two of your own fishing rods per paid fisherman. This means that if you are paying for pier fishing or have obtained a fishing permit, you are allowed to bring two fishing rods that you personally own.

If I'm not fishing, may I just walk on the Pier?

Absolutely! Feel free to take a walk on the Apache Pier, even if you're not there to fish. It's a great spot to appreciate the stunning views of the Atlantic Ocean, and you'll love taking a stroll with your loved ones amidst the refreshing sea breeze. Additionally, you can enjoy bird watching and observe various marine species in their natural habitats.

Don't forget to check out the pier's fantastic amenities, which include Groupers At The Pier, the Bait & Tackle Shop with refreshments and souvenirs, and our Pier Arcade. There is a small admission fee for the pier, but it's a small price to pay for all the fun you'll have. Enjoy your visit, and we hope you have an amazing time at the Apache Pier!

Where can I park and how much is parking?

Parking for Apache Pier visitors and fishermen is located near the pier entrance with additional parking located behind the Cabana. DIRECTIONS: From the main entrance, take the Main Trail the whole way to East Trail and make a Left, then Right on Beach Trail. Parking is $5.00 per vehicle.

Want to know what's happening at the Pier?


Pier Hours


7:00AM – 6:00PM


7:00AM – 6:00PM


7:00AM – 6:00PM


7:00AM – 6:00PM


7:00AM – 6:00PM


7:00AM – 6:00PM


7:00AM – 6:00PM

Phone Numbers

Apache Pier: (843)497-6486
Office: (843)449-7323
Toll Free: (800)553-1749


PARK EMERGENCY: (843)449-7323

Payments Accepted

Social Media

Send us a message!

Have a question or a specific inquiry for us? Feel free to use the form below to get in touch with the Apache Pier team, and we’ll respond as promptly as possible.

Your feedback is important to us, and we’re here to assist with any information you may need about the Pier, fishing permits, upcoming events, or any questions you may have about your visit. We look forward to hearing from you and ensuring your experience with us is exceptional.

Please let us know what's on your mind. Have a question for us? Ask away.

Apache Pier – 9700 Kings Rd, Myrtle Beach, SC 29572