Apache Family Campground & Pier has been a favorite destination for families and fishing enthusiasts along the Grand Strand since 1969. What began as a peaceful oceanfront campground has grown to include spacious campsites, Leisure Living Vacation Rentals, and full-service RV sites—while still holding onto the relaxed, welcoming atmosphere that brings guests back year after year.
In 1993, the addition of the Apache Pier brought a new centerpiece to the property. Stretching 1,206 feet into the Atlantic Ocean, it is recognized as the longest wooden fishing pier on the East Coast. The pier remains a favorite spot for anglers, offering opportunities to catch a variety of coastal fish including flounder, Spanish mackerel, and bluefish.
Today, Apache offers a wide range of amenities—including a general store, playgrounds, daily activities, a swimming pool, a pickleball court, and live entertainment—while preserving the natural beauty and laid-back coastal experience that has defined it for decades.
Through the years, generations of families have made Apache part of their story. And even as Myrtle Beach continues to grow and change, Apache remains a place where the simple joys of the beach still come first.
The Beginnings
The story of Apache Family Campground & Pier begins in the early 20th century when Myrtle Beach was still a quiet, relatively undeveloped stretch of coastline. The area was known for its natural beauty and pristine beaches. In this idyllic setting, a small fishing pier was built to serve the local community – providing a spot for anglers to cast their lines into the Atlantic Ocean.
Early Foundations
Before the development of the campground and pier as they exist today, this stretch of coastline was shaped by a small group of local families who recognized its natural beauty and potential. During this early period, Joseph Devine Bellamy (Joe D), Lacy K. Hucks, Tolan Bethel Johnson, Wendell Edwin Hinson, and Thomas Joseph Prince (T.J.) played a role in the stewardship and early vision of the property. Their efforts helped lay the groundwork for what would eventually become a beloved destination along the Grand Strand. While much of the area remained undeveloped at the time, these early contributions were instrumental in preserving the land and setting the stage for the growth that would follow in the decades ahead.
The Beginning of the Apache Family Campground
The Apache Family Campground was established in 1969, during a time when much of the Grand Strand remained natural and undeveloped. Originally created as a peaceful oceanfront retreat, the campground quickly became a favorite destination for families seeking a relaxed coastal experience. With direct beach access and a welcoming atmosphere, Apache grew into one of the most beloved campgrounds in the Myrtle Beach area.
Family-Friendly Destination
During this period, Apache Family Campground embraced its role as a family-friendly destination. The campground added amenities to include a pool, playgrounds, and picnic areas – making it an attractive choice for families looking to enjoy the beach together. The addition of a convenience store and on-site dining options further improved the camping experience.
The Addition of the Apache Pier
In 1993, the Apache Family Campground expanded its offerings with the construction of the Apache Pier. Designed to enhance the oceanfront experience, the pier quickly became a centerpiece of the campground. Over the years, it has grown into a destination of its own—drawing anglers, beachgoers, and music lovers from across the region.
Modernization & Growth
In the 21st century, the Apache Family Campground & Pier continued to modernize and grow. Renovations and improvements to the campground facilities keep it competitive and attractive to a new generation of campers. The pier remains to be a favorite spot for fishing and scenic ocean views.
Today, Apache Family Campground & Pier stands as a testament to the enduring charm of Myrtle Beach. While the area around us has grown and changed over the years, Apache has remained true to what matters most—offering a place where camping, fishing, and family time come together naturally.
Guests from near and far continue to return year after year, drawn by the ocean, the pier, and the memories made here. It’s a place where traditions are carried on, new memories are created, and the spirit of Apache lives on for generations to come.
